Hunting and Fishing are both part science and part art. Marketing is both science and art as well. The issue becomes, how do you find your balance between the two?
Knowing the rules and systems that provide the maximized results is the science. Being able to connect with real people on a personal level is the art. Check out this great graphic from Pardot, to see how marketing with both science and art can help you to achieve fantastic results.
Looking to minimize your marketing efforts, while maximizing your returns? Why not get a digital marketing assessment today?!? Just fill in the blanks and let me help you become a better scientist or artist!